Planning support for green belt, brownfield, and grey belt land promotion
Expert guidance to help landowners navigate constraints, build the right case, and unlock development potential across all land types.
Planning services for residential, commercial and mixed-use developments
Residential development planning
We support housing developments of all scales, from small single-digit schemes to large residential projects comprising hundreds or even thousands of homes. Our team provides strategic site assessments, prepares robust planning applications, and expertly navigates regulatory frameworks to secure timely approvals. With strong, established relationships with all major national developers, we craft planning strategies that align with their expectations while maximising the value and potential of your land.
Commercial development planning
We work with landowners to unlock the potential of sites suitable for a range of commercial uses, including employment, logistics, offices, and retail. Whether promoting land through the local plan or preparing a planning application, our team provides commercially focused advice to help realise long-term value. We understand what commercial occupiers and developers are looking for, and we shape planning strategies that align with market demand while meeting policy requirements. From employment hubs to mixed commercial zones, we help you position your land for sustainable economic development and successful outcomes.
Mixed-use development planning
We specialise in large-scale mixed-use developments, including garden villages and new towns, often involving multiple landowners and complex land assemblies. Our approach is collaborative and strategic, helping to bring forward cohesive proposals that balance residential, commercial, and community uses. From early-stage visioning and feasibility through to planning consent, we ensure that every element of the scheme contributes to a well-integrated, sustainable place. With a focus on long-term value, deliverability, and design quality, we help shape vibrant environments where people can live, work, and thrive.
Unlocking complex land opportunities
Every site comes with its own context and constraints. At Prosperuum, we specialise in navigating the nuanced planning challenges of Green Belt, Brownfield, and Grey Belt land. Our strategic approach is rooted in expertise in policy, strong relationships with local authorise paired with a deep understanding of how to position land for future development.
Green belt land development
Releasing Green Belt land requires a clear and compelling case. We guide landowners through local plan processes, interpreting housing needs and presenting strong arguments for release based on exceptional circumstances. Our focus is on identifying the most effective planning and political route while maintaining credibility with authorities and stakeholders.
Brown belt land development
Brownfield sites offer significant potential for redevelopment, particularly in urban or edge-of-centre locations. We help unlock these sites by addressing technical constraints, viability considerations, and regeneration priorities. Our planning strategies are aligned with national and local policy drivers that favour brownfield delivery.
Grey belt land development
Often sitting between defined policy boundaries, Grey Belt land requires careful interpretation and timing. These transitional sites can offer highly sustainable development opportunities when framed correctly. We help clients identify the right moment and mechanism to promote Grey Belt land, ensuring the proposition aligns with housing and employment needs.
Are you currently in a difficult option agreement? We can help!
We understand that being in an option agreement can sometimes leave landowners feeling uncertain, especially if progress has stalled or the terms are unclear. We’re here to help you take back control. Whether you’re unsure what you’ve signed or feel your land’s potential isn’t being fully realised, our team will review your agreement in plain language, explain your position, and explore practical options to move things forward. With our expert insight and strategic advice, we’ll work alongside you to assess your opportunities, protect your interests, and unlock the true value of your land, even within an existing agreement.
Our work
130 homes, Leeds
Prosperuum stepped in to resolve an option agreement that had been stalled for eight years. By negotiating directly with the developer, we were able to restart discussions and renegotiate the terms, securing a far better outcome for the landowner.
80 acres, Doncaster
A landowner in Doncaster had two developers tied into separate option agreements on adjoining sites. Prosperuum brought both parties together under a joint planning strategy to unlock access and value. We are now challenging the local housing supply, moving the site closer to allocation.
121 acres, Redcar
Prosperuum is supporting a local farmer tied into an unfavourable solar farm option agreement. While renegotiating the terms, we’re also helping promote additional land through the local call for sites. Our aim is to unlock better long-term value across the farmer’s portfolio.
Book a free land strategy call with our team
Get expert insight into your land’s potential, planning prospects, and the best path to maximise its value.
Preserving your legacy 